TWISTER, CHIMPS AND A WHOLE BUNCH OF R&D.THIS IS HOW WE ROLL.
Oooweee is it hard work owning and operating a snowboard company. The champagne breakfasts, the attention of the paparazzi, the endless calluses from all those high fives, not to mention having the means to be able to wear a brand new pair of socks every day. Sometimes the chimp that we employed to drive the limo-matic arrives early to shuttle us to the office and relentlessly lays on the horn until we get out of bed. Even after all the physically and often emotionally draining lunchtime Twister tournaments, we never (ever) tire of working hard to make our boards the best they can be.
This year as much as ever, we’ve worked ‘til there’s blood on our keyboards to ensure each Omatic board rides like a thoroughbred, looks like hang-able art and still leaves a few bills in your pocket to pay for a tasty beverage after the shred. All without cheaping out on innovative design and quality production values. And when the lifts have closed, the Twister board packed away and the limo chimp has been put to bed, it’s all about that stupid grin that only snowboarding can produce.